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LinkedIn Profile Optimisation (£400/2hrs)

Updated: May 31, 2022



LINKEDIN TIPS FOR YOUR CAREER PROGRESSION

  • Optimise your LinkedIn profile for the job you want, not the job you currently have.

  • In other words, focus more on the skills that you have which are, or will be, relevant & sought after, for your next role.

  • Avoid simply copy pasting your job description instead; include a tagline or keywords.

INTRODUCTION

  • LinkedIn is one of the most powerful tools for anyone ambitious looking for career progression or those looking for opportunities within (top) global firms.

  • And yet, despite the fact that the pandemic has forced many global recruiters to rely on LinkedIn to search for and discover talent (globally), far too many executives fail to give LinkedIn the full attention that it so deserves.

  • For many, it remains one of the most under-utilised business tools with many often treating it simply as a social platform to garner "Likes" rather than a strategic business tool to help build local & global "blue chip" contacts who could in turn, advise or help your career progression.

  • ​​Whether you’re looking for career opportunities (local as well as overseas), are looking to persuade the right candidates to join your organisation, are looking for new business opportunities, experts to evaluate your tech stack, customers, executive recruiters, legal experts to advise you on your upcoming deals, are looking to expand into new territories, find out more about business schools from MBA alumni or, are looking to meet global peers who share your professional qualifications, LinkedIn can save you time, effort and, get you in the radar of influential and top executive contacts.

  • ​​While a LinkedIn profile will not in itself guarantee you will be found in a database comprising of over 500m potential candidates, an optimised LinkedIn profile can help you be found and ensure you're on the radar of recruiters; basically an 'SEO'.

If you’re serious about finding a new job and /or building a global network, then it's advisable to optimise your LinkedIn profile for the job you want, rather than the job you currently hold.

  • It's about highlighting relevant experience which in turn, then starts to warm up the LinkedIn algorithm thus ensuring your details show up in the right searches.

  • ​The challenge therefore, is knowing how the LinkedIn algorithm works and to keep tweaking your profile because algorithms often change.

  • The result is, connecting with powerful and influential global contacts from the comfort of your home or, office.

  • To learn more about how I can help you with your LinkedIn optimisation, book your FREE 15 mins Zoom call below.





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